So I guess retail chains start to get involved in styling online tools. I saw this yesterday on H&M Facebook page.
I, myself, welcome such a step. I like, that you can style the look and then buy online the things that you chose for the outfit, rather than be annoyed waiting in line for the dressing cabin, drag clothes back and forth in different sizes, and in winter it is even more annoying since my hair gets all static on me and my head looks like christmas tree without decorations or my hair sticks to all the clothes, plus H&M stores are normally quite big, so it is not easy to find what you are looking for. So, as of last year I am nothing if I’m not an online shopper 😀 Here are few looks that I styled yesterday:
The collection available online, lacked colour IMHO, but oh well. I hope that they will add more clothes and accessories and also more filters for clothing, so one could chose on sale items or things in a certain price range. HM website says they’ve got it from looklet.com. I just looked it up, the tool looks quite nice, but I didn’t want to sign up for yet another tool and I just saved a print screen of a look that I created:
What is more convenient than at couturious is that background choice is available on the side, you do not need to flip through the whole selection to find what you’re looking for. And also, I really liked the effects (you can make the picture look vintage, or with smoke, or blurred etc.). I didn’t go deeper, maybe next time I will check out the layering possibilities and stuff.
All in all, the tool works quite well, convenient to use. The only difference that I’ve noticed so far, between what H&M have and the Looklet, was that original tool has (of course) more backgrounds and models to choose from so (of course) there is a tiny difference between using H&M and Looklet tools (on H&M both choices for models and backgrounds are in the same tab, duh :)). Plus, when choosing backgrounds at Looklet, you can immediately see the actual look that you have in all the backgrounds, so it makes the choice a bit easier (can directly distinct if it will be too dark or too bright for the look etc.) Anyway, try it yourselves, it is fun 🙂